Jennifer A. D. EVENSON

Norfolk, Virginia, USA – willing to travel internationally


  • Innovative and passionate MBA highly skilled in developing and implementing new strategic programs, processes, products, revenue streams, and companies
  • Experienced in project management, operations, marketing strategy, marketing communication, and people management


Business Manager / Operations Manager, Aspen Heart Business Group, Park City, UT, and Norfolk, VA 2012 – 2013

  • Managed the “back end” for boutique decorative kitchen, bath, and hardware showroom in resort town
  • Provided strategic guidance and business coaching to the owner
  • Responsible for information technology (I.T.), purchasing, human resources, payroll, accounts payable, accounts receivable, Quickbooks (bookkeeping), sales tax filings, shipping and receiving, and customer service via phone and in person

Business and Marketing Consultant, Lucro Development, Salt Lake City, UT, 2009-2012

  • Used business process mapping to revise the cross-functional mortgage audit system for financial organization
  • Developed and implemented training module and training process for department experiencing 300% growth
  • Increased performance and morale by serving as interim manager
  • Consult with organizations to increase brand recognition & awareness through social media
  • Develop marketing and web strategies for small businesses and groups
  • Part of award-winning Media Relations team for 2010 USA Round of Superbike World Championship

Workshop Leader and Coach (Volunteer), Landmark Education, Salt Lake City, UT, 2010-2012

  • Coached the Introduction Leaders Program – an intensive 8-month leadership and communication program
  • Led 3-hour introductory seminars, guiding guests through an exercise from The Landmark Forum, introducing distinctions from The Landmark Forum, and presenting information about Landmark Education

eMarketing Manager & Webmaster, Miller Motorsports Park, Tooele, UT, 2007-2009

Premier roadracing course in North America

  • Project director for design and implementation of $240K website and content management system
    • Accelerated implementation to 6 month schedule vs. typical 12 months for that size project
    • Solicited and synthesized requirements from 13 departments into 30 page requirements document
    • Managed bid and selection process for web agency contractor
  • Initiated, developed, and implemented social media marketing program – results include over 1000 Facebook fans and over 400 Twitter followers in less than 6 months without paid advertising & without links/logos on the MMP website.
  • Initiated, created, analyzed online customer survey for three largest events in 2008 – the analysis after the 1st World Superbike event resulted in a public response from the CEO, detailing future improvements to address public complaints and the quick response turned bad publicity into positive promotions
  • Expanded and maintained the website and store–over 600 pages of content–and managed the 8000-subscriber e-newsletter
  • Created and championed process to ensure sponsor ad fulfillment through on-site media during events

Assistant Director of Racing and Manager of Motorcycle Programs, Miller Motorsports Park, Tooele, UT, 2006-2007

  • Organized and co-managed more than 300 on-track events per year including rentals, open track days, and racing series
  • Revamped the Masters of the Mountains motorcycle racing series – brought the series into compliance with the rulemaking body, the insurance company, and sponsors; addressed racers’ concerns, resulting in several racers returning to the series
  • Created and implemented a successful supermoto club racing program in less than 7 weeks from date of hire
  • Primary contact with the American Motorcyclist Association for their Professional Superbike & Supermoto race events
  • Secondary contact with World Superbike, American LeMans Series, Grand Am, and NASCAR for their race events
  • Managed 2 amateur motorcycle racing series (7 events per year each) and participated with the car and kart racing series: scheduled race dates, updated rule books, created race day program, recruited volunteers, ran Timing & Scoring, served as Race Director (resolved rules/scoring/points issues with racers), paid out prize money, and kept championship points
  • Created, organized, emceed the annual banquets for the 2 motorcycle racing series, including managing year-end trophies
  • Initiated speaking at monthly sportbike functions and gatherings in the community to build goodwill and interest in the park
  • Managed Competition Manager, Racing Intern, and various on-track and race series supervisors

Consultant, Evenson Enterprises, Silicon Valley, CA, 2002-2006

  • Co-founder, NASMOTO (5-race North America-wide amateur supermoto championship program)
    • Solidified vision, created strategy, created website, and led operations for the first 9 months
    • Co-created pro-am supermoto supplemental rules used to govern all local races and grand championship in the USA
    • Developed and managed relationships with the sanctioning body, racetrack management, and more than 10 event sponsors, to ensure success of the inaugural race, resulting in a successful event with 40 racers
  • At medical device company, found 1 state distribution license had expired and 20 others were never applied for; researched and coordinated applications to bring company into compliance with the law
  • At embedded software company, created 16-page Handbook to facilitate training new Administrative Assistants
  • Additional clients: Pilot Software, WebEx, chiropractic office, novelist, corporate executives

Product Manager, Agile Software, San Jose, CA, 2001
Supply chain collaboration software provider – reported to VP of Marketing

  • Conducted market research and created product strategy for the Product Service & Improvement suite ($20 million product)
  • Co-created strategy and roadmap for product integration with Siebel

Project Manager, Agile Software, San Jose, CA, 2000, reported to SVP of Product Development

  • Designed and implemented the  specification review process, resulting in more thorough test plans and documentation
  • Led several cross-functional, multi-location development teams of up to 30 people each to on-time product releases
  • Initiated expansion of the internal project management website and project tools to improve sharing of project status and product knowledge among departments and locations

Program Manager, Accrue Software, Milpitas, CA, 1998-1999

Startup company making enterprise-class web analytics software – reported to VP of Product Development and CTO

  • Designed and implemented the Product Development process and improved ability to meet scheduled ship dates
  • Initiated, designed, and implemented product lifecycle process involving all departments from the CEO to Customer Support, resulting in shorter product releases, increased product quality, and improved post-launch customer support
  • Initiated and maintained project website to facilitate internal communication, while leading up to 10 projects in parallel
  • Trained skeptical developers on writing specifications and doing spec reviews –> was thanked for making their lives easier

Professional Services Manager, ShareData, Sunnyvale, CA, 1995-1998

Employee stock option tracking software provider

  • Created, staffed, trained staff, and managed new department to provide consulting services to customers
  • Developed procedures to reduce conversion times from the main competitor’s product by up to 50%
  • Created plan for new pricing model rollout; co-founded employee recognition program; founded recreation committee
  • Achieved “Certified Equity Professional” status & Employee of the Year


  • Coaching Certification Program, Coachville Graduate School of Coaching, expected completion 2014
  • Communication Course; Curriculum for Living; Various Seminars, Landmark Education
  • Training & Human Resource Development Certificate; Program Management Certificate, UCSC Extension
  • Master of Business Administration, Leavey School of Business at Santa Clara University, CA
    • Concentrations: Entrepreneurship, Leading People & Organizations, and Marketing Management
    • Selected for membership in Beta Gamma Sigma Honor Society (GPA: 3.8/4.0)
  • Course work toward Bachelor of Science in Computer Science, San Jose State University, CA
  • Bachelor of Arts in Economics, University of California, Santa Cruz


  • Recipient of awards and commendations for leadership, initiative, project management, and customer service


Highly Proficient in: project management, enterprise software, motorsports industry, process improvement, public speaking, facilitation, presentations, management principles, cross-functional communication, coaching, strategic thinking and problem solving, Microsoft Office, Mac OS X, MS Windows.

Hands on: market research, surveys and questionnaires, designing training programs, human resources, real estate industry, equity compensation, CRM, HTML, CSS, UNIX, Linux, PC, Microsoft Access.